Multichoice Kenya and Radio Africa Group have entered an agreement that will see Kiss TV air on the pay-TV platforms. The TV station will be available on both Dstv channel 274 and GoTv channel 94.
The agreement fuels Multichoice's quest to expand its local content offerings. On the hand, Kiss TV which has been on an expansion drive will get wider coverage and viewership.
"We are always on a quest to expand our content and variety, thus we are always looking for local stations to partner with," Multichoice Kenya general manager, Danny Muchira said yesterday.
Kiss TV is the fith local station on DSTV. The other Kenyan stations are KBC, NTV, KTN and Citizen TV.
Multichoice currently holds the exclusive rights for the hot selling English Premier League across Africa. Kiss TV currently holds the Kenyan rights for the free-to-air premiership and championship leagues content.
On the sidelines of the event, Muchira said it will be business as usual for the digital pay-TV providers whether analogue TV transmision is switched off at the end of this month or halted by the court.
The company sees no added advantage for its GoTv decoder sales if the Nairobi switchoff is implemented. GoTv and Startimes consumers cannot access the local free-to-air stations (except KBC) without paying for the monthly subscriptions.
"The debate on migration is more of a consumer issue and them being able to access set-top boxes, but ours is a completely different business model," Muchira said. But he said digital migration will eventually be inevitable since Kenya is a signatory to the International Telecommunication Union agreement.