Kenyan celebrities spent Saturday afternoon at the Blue Band Kids Festival held at Nyayo Stadium to send peaceful messages to the political class ahead of the 2013 general elections.

Funny man Churchill who is the CEO of Laugh Industry highlighted the importance of child development by providing them with an educative but entertaining platform to express themselves freely.

"It is critical to cultivate self-confidence in kids by providing them such opportunities to realise their potential. The festival is an excellent avenue for this and we encourage parents who play a key role in their children's growth to use such chances to develop their kids," Churchill said.

The climax of the event featured a huge kids' concert, which was graced by live performances by various artistes like Daddy Owen, Gloria Muliro, Nameless, Eric Omondi and Mc Jessy.

Both children and adults in attendance had a rare opportunity to interact with their favorite musicians. The event's show stopper was when the organisers released a dole of doves, white ballons and confetti from a helicopter as symbols of peace.

The initiative was inspired by the essence that Blue Band wants to educate parents, especially mothers, on the fats and vitamins contained in Blue Band that are essential for the healthy growth and development of children of ages 1-12 yrs.