20 December 2012

Kenya: Tourism Board Once Again Sponsore Magic Kenya Derby

Kenya Tourism Board have forked out Sh1 million for the Magical Kenya Derby race day slated for February 2-3 next year.

Kenya Tourism Board Managing Director Muriithi Ndegwa said yesterday it will be the second year they are coming on as sponsors.This will be our second year sponsoring the Magical Kenya Derby and we look to build on the successful event of this year to encourage sports lovers to come and grace the event," he added.

Ndegwa said the organisation was committed to spreading sports tourism in the country and said several hoteliers and tourismsfirm are expected to showcase their wares on the February 2-3 weekend .

"On February 2, a Saturday, there will be an expo showcasing the best tourism offers in the country in hotels and destinations for those that will come. On Sunday will be the big race day," Ndegwa added

Ndegwa said thy are partnering with various Sports organisations as part oft their sports tourism objective".

Ndegwa sid thy are partnering with the Ministry of Sports, and athletics Kenya , Kenya Rugby Union and and the Kenya Golf Alliance to show case the various sports federations have to offer" added Ndegwa

Ndegwa termed February as an ideal month in Tourism as it build up to the Valentine day and acts an springboard for the Easter Holidays" We know the elections are coming but we have are banking on several products diversification to ensure we are not hit hard by by the election because we learnt our mistakes from the 2007-2008 violence

World and Olympic 800 meters champion David Rudisha has been sent an invite to grace the occasion and the Jockey Club Of Kenya was looking at inviting other prominent sports personalities to the event.

Jockey Club Chief Executive officer David Davies said the money will go towards security, entertainment, maintenance of the course among other items for the event.

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