21 December 2012

Kenya: Family Time Tops the List of Christmas Activities - Poll

Whitesands Mombasa staff displays skills of how to play with fire during the Christmas tree lighting, tourists are flocking to the Coast as Police have intensified security measures along the sea and land . Photo Elkana Jacob

Majority of Kenyans are planning to spend the Christmas holidays with their immediate and extended family. According to a poll released by Ipsos Synovate, 83 per cent of those surveyed said that they will be staying with relatives this Christmas season, while only eight per cent will be spending it in hotels.

More money will also be spent this Christmas than in 2011 with 66 per cent saying they plan to spend more cash and only 24 per cent felt that they will spend less while 5 per cent the same as 2011 and 5 per cent saying they were not sure about their spending.

The highest spenders are those between the 25 - 34 years and 35 - 44 years who are likely at 72 per cent and 68 per cent respectively. 64 per cent of the younger age group of 18 to 24 years will also spend more this Christmas; only 60 per cent of those aged 45 years and above feel that they will spend more, the poll suggests.

"Kenyans aged between 25 and 44 years comprise the workforce of the nation and therefore have disposable income. They also have responsibilities of taking care of their spouses, children, parents and relatives and because they are also actively social, they will be looking forward to being generous towards their friends. It is therefore not surprising that they feel they will spend more", said Margaret Ireri, Ipsos Synovate Managing director.

Shoes, clothing and airtime are at the top of the Christmas list with parents and children being the main beneficiaries of the gifts with 54 per cent of the respondents stated that they will give gifts to their parents, 53 per cent to their children and 43 per cent to their spouses.

"The focus on these items could be as a result of the numerous Christmas offers from related retail outlets" said Margaret Ireri, MD Ipsos Synovate.

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