The Star (Nairobi)

21 December 2012

Kenya: Winning Spirit At Radio Africa Party

The spirit of Africa was evident at the Carnivore in Nairobi on Wednesday as the Radio Africa Group hosted its end year party. The event saw a galaxy of stars from the different brands of the company including The Star, Classic 105, Kiss 100, XFM, Radio Jambo and Kiss TV have a night to remember.

The evening started with a fashion show with models from the group with clothes provided by Lavis International. This was followed by dinner and speeches from chief guest ICT minister Samuel Poghisio and from the board led by Chairman Kiprono Kittony and CEO Patrick Quarcoo.

"Are you a lion that looks in the mirror and sees the cat or the cat that looks into the mirror and sees the lion? Be the lion that looks in the mirror and see a lion," asked Kittony of the staff.

It would seem that there have been lions in Radio Africa as the company that started only 12 years ago is now competing with players who have been in business for generations.

This is because of the focus on recruiting the best in their fields. "If you are not interested in being number one I don't want to work with you," said CEO Patrick Quarcoo.

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