South Africa: Proxama Partners Smartrac

Proxama, which provides of near field communications (NFC) mobile wallet and mobile marketing technology, has announced that it is working with Smartrac, the developer, manufacturer and supplier of RFID transponders and inlays, to showcase the potential that NFC can add to marketers' mobile marketing campaigns.

The partnership is expected to work with consumer-facing brands and agencies from early 2013. Both companies have been advocating the use of NFC on mobile phones as an effective way for brands to engage with their customers.

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