Several top celebrities are part of the AfricaMagic's 'I Am Africa' advertising campaign, which married the stars of the movie channel to a message of African pride and celebrate the exceptional Africans who inspire us all.

Underpinning the outreach campaign was a four city tour in which the stars of AfricaMagic were showcased in Nairobi, Accra, Lagos and Lusaka.

This is to mark the ninth birthday of AfricaMagic, the TV brand that has come to define African lifestyle and entertainment.

Meanwhile partnership and production are the two key values that drove AfricaMagic this past year. The channel's teams has been working out of Johannesburg, Nairobi and Lagos continued establishing strong relationships with content suppliers, hosting workshops with industry professionals in Ethiopia, Kenya, Nigeria, Tanzania, Uganda and Zambia. Additionally AfricaMagic continued to invest in creating programming.

The past year saw the launch of the celeb show, Stargist which is screened every single weekday in prime time, ensuring that audiences stay up to date on all that is happening in the lives and careers of the world's hottest stars, including those from right here at home!

Other highlights for AfricaMagic in 2012 were - the launch of the East African lifestyle series Mashariki Mix which marked the first time AfricaMagic dual-created a show in two languages (English and Swahili). It is hosted by Nic Wangondu and Sarah Hassan.