Nineteen-year-old Rumbidzai Gurure of Madziva was crowned Miss Shamva 2012 after shrugging off stiff competition from 12 contestants at a colourful ceremony held at Shamva Country Club on Christmas Eve.
Rumbidzai walked away with US$500 prize money, a food hamper and an additional US$250 courtesy of Zambia Cricket Academy.
The academy will also sponsor Miss Shamva's trip to Zambia early next year on a two-day educational and cultural visit.
The visit will equip her with skills and accord those back home an opportunity to learn more on HIV and Aids awareness campaigns in fighting the pandemic.
Pamela Chatiza (19) of Bushu was capped the first princess, while Falon Chinyanganya (22) of Musiwa and Amanda Hangaika were the second princess and Miss Personality respectively. For their efforts the three winners, received prize money as well as food hampers.
The beauty pageant saw 13 beautiful girls taking turns on the ramp to thrill the fully packed hall.
A bevy of young and old girls, friends and family from the dormitory town of Shamva came to witness the pageant.
The new title holder, Rumbidzai, could not hide her joy.
In an interview she said: "It is a dream come true to be Miss Shamva.
"After four years in modelling competitions, today is my big day indeed," she said.
She took a swipe on the myth that modelling was fuelling prostitution amongst teenagers.
"Modelling is not about prostitution but it calls for self-respect and focus only," said Rumbidzai.
However, despite power cuts that hindered the smooth flow of the pageant, it attracted an overwhelming response and lived up to its billing.
Some of the famous guests present at the venue include Big Brother Africa winner Wendall Parson, show promoter Scott Bean, Base Minerals Zim director Peter Valentine and Elizabeth Gandah, the regional licence holder for the Mashonaland Central Province.
One of the event organisers, Alice Chiminga of Miss Shamva Trust, said:
"The event was beyond the expectations of many considering that we had power outages that saw our system misbehaving since we used a small generator.
"However, we managed to keep our patrons entertained," she said.
On the entertainment side, established, upcoming dancehall and urban grooves artistes notably Jay C and King Shaddy gave a good account of themselves, while Man Gunz also thrilled the crowd.