28 December 2012

Nigeria: Smirnoff Refreshes Youth Market

Smirnoff, a notable vodka brand, treated fun-lovers to a great moment recently with what it called a 3D disco party, a fusion of music, art and video. Landmark Event Centre, Lagos venue of the show, hosted consumers, celebrities, musicians, on-air personalities and a host of others.

Among the artistes at the event were Eva, Olamide, Goldie, Vector, Ice Prince and DJ Spin'all who took charge of the wheel of steel.

Marketing Director, Guinness Nigeria Plc, Austin Ufomba, said Smirnoff brings the best in international nightlife to entertain its fans. He said his company was by the 3D party, pushing the boundaries of the party experience to ensure a night Nigerians will never forget. "When fans are looking to have fun and party, we want them to always choose to do so with Smirnoff," he stated.

He added that Smirnoff has also launched a new social media initiative in an effort to connect with its fans to make sure it continues to give fans what they enjoy the most. He said Smirnoff Party Central is an interactive page on Facebook for fans to engage with the brand.

Copyright © 2012 This Day. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.