This Day (Lagos)

28 December 2012

Nigeria: Smirnoff Refreshes Youth Market

Smirnoff, a notable vodka brand, treated fun-lovers to a great moment recently with what it called a 3D disco party, a fusion of music, art and video. Landmark Event Centre, Lagos venue of the show, hosted consumers, celebrities, musicians, on-air personalities and a host of others.

Among the artistes at the event were Eva, Olamide, Goldie, Vector, Ice Prince and DJ Spin'all who took charge of the wheel of steel.

Marketing Director, Guinness Nigeria Plc, Austin Ufomba, said Smirnoff brings the best in international nightlife to entertain its fans. He said his company was by the 3D party, pushing the boundaries of the party experience to ensure a night Nigerians will never forget. "When fans are looking to have fun and party, we want them to always choose to do so with Smirnoff," he stated.

He added that Smirnoff has also launched a new social media initiative in an effort to connect with its fans to make sure it continues to give fans what they enjoy the most. He said Smirnoff Party Central is an interactive page on Facebook for fans to engage with the brand.

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