This Day (Lagos)

Nigeria: Noah's Ark Empowers Students in Photography, Makeup

In furtherance of its Corporate Social Responsibility initiative to give back to the society which it started last year, one of the leading new generation creative Advertising Agencies in Nigeria, Noah's Ark Communications Limited recently organised a three-day workshop.

The workshop on Creative Photography and Makeup was held for the students of Wasimi Community Senior School, Maryland, a neighbourhood school to the Agency's office. The programme also included an introduction to Entrepreneurship session

The CSR initiative was carried out in partnership with an online group of Nigerian Makeup Artists known as Nigerian MUAs. Some of its members were present and others made donations of makeup products & supplies to the school; namely Zaron Hair & Makeup Limited, Hegal & Esther as well as Port Harcourt-based Gift's Daughter. The initiative also enjoyed the support of the two major brands in the Agency's portfolio - Indomie and Mr. Biggs.

Speaking at the workshop, the Managing Director, Noah's Ark Advertising Limited, Mr. Lanre Adisa, explained that the company decided to expand the frontiers of its CSR initiative beyond the donation of solar reading lamps, which was done last year to empower the student and help them to shape their future by impacting on them skills in the areas of photography and makeup.

"For us at Noah's Ark as a socially responsible corporate citizen, we believe in contributing our quota to the society by giving back in our own little way, we started this last year with the donation of reading lamp to the students and this year we are trying to impact their world by helping them take up careers in photography and makeup.

Adisa noted that the workshop would go a long way in future career development of the benefiting students as some of them may take interest in either of the two key areas and develop to become professionals of repute in the future and to become entrepreneurs; thereby creating job for others.

On the choice of only Wasimi Secondary School, Maryland, Adisa stated that the agency believes in starting its CSR drive by directly touching lives and impacting on its immediate environment in which the school is located. He hinted that the Agency has the plan to adopt the school and support it in different ways from time to time.

Responding on behalf of the school, the Vice Principal, Wasimi Community Senior Secondary School, Mr. Abdul-Kabir Abubakar, described the workshop as an opportunity of a lifetime which will go a long way in the lives of the students. He thanked the agency for lending a hand to the Government and the school to prepare the student for the future and for choosing the school.

Some of the students who participated in the three-day workshop established that they learnt new skills in photography and makeup as well as entrepreneurship skills which they hope to put to use in the nearest future. They commended Noah's Ark Communications for the gesture.

Guinness Launches Snapp in South-south, Abuja

After a successful launch and increasing market acceptance, Guinness Nigeria Plc has officially launched its new brand, Snapp, a naturally refreshing apple-flavoured alcoholic drink in Benin, Port Harcourt, Calabar and Abuja.

The launching, which is targeted at the sophisticated, trendy female market segment, according to the leading brewer, recently took place simultaneously across four venues, two in each city.

At the various top clubs in Benin, Calabar, Abuja and Port Harcourt where Guinness hosted consumers who were predominantly women, SNAPP was offered to guests as part of life time opportunity of offered by Guinness Nigeria as a form of hospitality.

Guess artists at various launch venues were thrilled with top Nigerian Rap Artiste, Mr. Incredible; M.I, and MTN Project Fame winner Chidinma among others.

Marketing and Innovation Director, Guinness Nigeria Plc, Mr. Austin Ufomba, who unveiled Snapp to the audience, invited Nigerian women to celebrate their confidence with style. He said, "Snapp has been introduced into the ready to drink category in response to the increasing demand for an alcoholic drink that appeals to women who want to show their individuality and unique style when out socialising with friends. This is very much in line with Guinness Nigeria's vision of celebrating life, everyday, everywhere"

Also, the Marketing Manager, Innovation, Mr. Sola Oke added: "We know that women are rapidly gaining economic power and becoming more independent. Women everywhere are increasingly celebrating their successes in their various fields of endeavour, be it family or at work. In recognition of this, it is only fitting that we provide an equally contemporary and exciting ready to drink brand that suits every taste and occasion - this was the driving force behind the introduction of Snapp into the Nigerian drinks market".

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