30 December 2012

Nigeria: Insurgency Has Strengthened Our Marketing Chain - Multi-Trex Boss

The Managing Director of the Multi Trex Integrated Foods Plc, Mr. Dimeji Owofemi, has dispelled comments making the round that the insecurity in the country has placed certain barriers on trading within the country, saying, "rather, it has helped to strengthen the marketing chain."

Owofemi who spoke at the launch of the company's new product called "Moor Instant Chocolate Drink, held at the company's premises, along Lagos-Ibadan Expressway, explained that despite the various insurgency and level of insecurity in the northern parts of the country, trade within the region hasn't stopped.

According to him, "Vehicles still travel from the north to Lagos daily to lift fuel and convey goods from the state to the region. So, I do not see the reason why anyone will say it has placed barrier on trade."

He added that the farmers in the northern part of the country were also interested in exchanging their produce for cash. "As this continues, it has led to the expansion of the market chain to give more people the opportunity to operate within the system and it hasn't affected the introduction of new product into the market."

"Daily, new brands are introduced into the market and they all find their way to the parts of the country that we all brand as place with high level of insecurity," Owofemi said.

He noted that the level of security will increase when the youths realise the importance of their hands as a tool for the development of the country. "And in order to address this, our company has trained hundreds of pupils from 43 different schools within the country on how to use their hands effectively to produce different products with cocoa."

Speaking on the new product, Moor said that the company discovered that many chocolate brands in the market do not have enough cocoa contents, adding "this is what the product has come to offer in the market."

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