29 December 2012

Nigeria: Sheraton Abuja Joins Fight for Sustainable Future Against Marine Degradation

Starwood Hotels and Resorts owners of the Sheraton brand are presently leading the way in seafood sustainability. The Global Hotel group is collectively committed to being a change leader ensuring that customers make the right choice in order to preserve our ocean's ability to continue feeding billions of people today and for generations to come.

Starwood Hotels and Resorts World Wide maintains that "many species are either endangered, being fished to extinction or virtually extinct already. At this pace there will be no viable commercial fisheries remaining by 2050 unless we act".

And starting January 1st 2013, Starwood EAME (Europe, Africa and Middle East) has committed that the following threatened fish/seafood species such as Shark, Blue fin Tuna, Sea Turtle and Whale will no longer be served at any owned and managed Starwood Hotel in Europe, Africa and the Middle East

The General Manager Sheraton Abuja Hotel Mr. Boris Bornman explains that "Consumer awareness is a crucial step in preventing overfishing; by choosing to buy sustainable fish only, we can lower the demand for threatened species".

"The key words are choose wisely, be informed and tell those around you about the decline in our fish stocks".

The General Manager equally adds "We understand that there is a fine balance between protecting the ocean's health while respecting the economic activity of the communities that depend on seafood harvesting. We also understand that sustainability is a journey and we will continue to work in a collaborative manner with industry, government and other organizations who are taking steps to better sustainability; we will also edit our policy when and if new information becomes available and warrants changes".

On the other hand, the training which lasted five days aimed at educating the hotel associates on Safety Security and Emergency Evacuation Procedures concluded two weeks ago, Sheraton Abuja 15th annual Starwood Safety Security and Environmental Health Week.

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