THE Zambia Consumers Associations (ZACA) has applauded President Michael Sata's timely warning that millers should not exploit Zambians through exorbitant pricing of mealie meal.
ZACA executive director Muyunda Ililonga said in an interview yesterday that the Association was pleased that the Government had shown commitment to address high prices of mealie-meal in the country.
Mr Ililonga said the intervention by President Sata was welcome and should be supported by all well-meaning consumers and Zambians in general.
"We all need to support the action by President Sata. The Government has shown commitment to try to address the high prices of mealie meal," he said.
Mr Sata on Thursday warned millers against exploiting Zambians through exorbitant pricing of mealie-meal.
The Head of State said Government would be forced to reintroduce price controls on the staple food if prices of mealie meal remained high. He said the prices of staple foods needed to be affordable to all Zambians regardless of their socio-economic status in society.
He said high prices of mealie-meal had the potential to disrupt economic development in the country and should be addressed with a sense of urgency. Mr Ililonga said ZACA hoped the intervention would not end as threats but action would be implemented to ensure consumers were protected.
He said what was required, however, was for the Competition and Consumer Protection Commission to play its role and ensure that it diligently enforces the law on activities that have potential to impede on fair trading and consumer interests. And a Kitwe resident, Moses Banda, thanked President Sata for taking action on the escalating mealie-meal prices.
Mr Banda was supported by many other consumers in the city who say that they are looking forward to buying mealie meal at affordable prices. "This action shows that the PF Government is there to listen to the people of Zambia," Mr. Banda said.
The same sentiments were shared by many other consumers at Chisokone and Nakadoli markets in Kitwe.