Kampala, Uganda — The festive season is already here, and many people are filled with excitement.
And, to some people like alcoholics, it's time to fill their stomachs.
To curb this, this season, The Uganda Police Force and alcohol makers Uganda Breweries Limited have started the "Red Card" just after the "friends don't let friends drink and drive campaign" as a measure of curbing drunk driving.
This is also intended to reduce the levels of road accidents especially during this festive season.
The Red Card campaign whose major theme is "zero tolerance to drink driving" aims at introducing replacement drivers for people who have consumed a lot of alcohol as a way of reducing on the road accidents.
In this campaign a driver who has been drinking is expected to call a replacement driver who will take him home in his car or a hired taxi in cases where the person drinking has no car.
According to the Uganda Breweries Limited, replacement drivers are going to be pointed out by the police who will later distribute their numbers to bar proprietors.
During this launch, the Managing Director UBL Mr. Alasdair Musslewhite said that statistics from Police showed a growing trend of alcoholism among the young adults. He attributed this increase to moral degeneration among today's youth.
"Available information from police indicate that there is a growing trend of drink driving among the young adults and it is for this reason that UBL has come up with this initiative to advocate for behavior change among the young adults," said Musslewhite
The traffic police officers were applauded for their great work and UBL promised to train 300 police officers during this campaign in a bid to improve safety on the roads and ensure that quality is observed.
The Assistant Inspector of Police for Kampala Metropolitan region, Andrew Kaweesi commended UBL for such a great endeavor.
He promised to work hand in hand with them in the curbing of drunk driving.
However Mr. Kaweesi was also disappointed at the rate of accidents caused by drink driving and promised to fight it with the help of UBL.
"The statistics we have indicate that 24.6% of total accidents in Kampala occur between 11:00pm and 7:00am and the fatal accidents constitute 8.5% of accidents that occur around that time which are cases of alcoholism," he explained
Ugandans should be convinced that the red campaign is going to bear positive impacts on the society as the levels of accidents caused by alcoholism will be cut tremendiously.
Many people have lost their lives as a result drunk driving.