2 January 2013

Tanzania: Firms' Initiative to Enhance Corporate Social Responsibility

A NEW initiative to safeguard community-based activities by corporate organisations has been started providing companies and their employees a platform to share practical knowledge on how to sustain their projects.

The initiative, named Corporate Social Responsibility (CSR) - Roundtable -- aims at strengthening expert knowledge, competence and continuous development of CSR professionals in the country as they participate in business and economic development activities.

Mr Moses Bagenda, the Chairman of the Corporate Social Responsibility Initiatives (CSRI), said in Dar es Salaam yesterday that the organisation has developed a training manual for companies on a tailormade basis on how to identify and manage appropriate CSR undertakings.

They have also designed a CSR curriculum that will be taught at different levels to groom managers academically through formal education. This is a pilot project before it is rolled out to other institutions. He observed that with the training of corporates, target communities would benefit considerably.

"We are building a strong network of CSRminded people to expand on the activities done for the people," he said. However, because of the benefits that would accrue to practitioners, like sustainability, customer base, getting a social licence to operate, good will of the public and brand identity, it is advisable to join for some of these benefits.

This comes days after various companies capped the year 2012 with various social responsibility activities. In co-operation with WAMA, Rotary Club of Dar es Salaam North, Nayan Enterprises and IPrint, Twiga Cement welcomed more than 300 Orphans coming from different orphanage centres in Dar es Salaam.

The First Lady, Mama Salma Kikwete, who was the chief guest reminded the audience that she was a teacher by profession and that for her the children were the most important asset for the future of the nation. Mr John Mallya, former Country Chair of Rotary in Tanzania, expressed the happiness of Rotarians to be there on the day, to illustrate Rotary motto of 'Serve above self.'

"This could be fulfilled by helping these children to enjoy the magic of Christmas and end of year," he said. Mr Pascal Lesoinne, the Managing Director of Twiga Cement, commended the efforts of the government to support the mothers and their children and thanked WAMA for their active involvement in fighting HIV/AIDS. In addition to this, foodstuff to a value of more than 30m/- was delivered to the orphanage centres.

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