The Star (Nairobi)

1 January 2013

Kenya Tourism Board Celebratory Luncheon

The Kenya Tourism Board recently held a luncheon at Laico Regency to celebrate their victory after bagging the Best Tourism Board in Africa award presented during the World Travel Awards (WTA) in India.

It was no mean feat for the board as they edged out South Africa which has been holding the award for the last four years. KTB Managing Director, Muriithi Ndegwa, said that the award has boosted the image of the country and placed it in the limelight as a tourist destination.

"Over the last two years, KTB has been receiving impressive results following the successful implementation of product and market diversification strategy, adoption of new promotion strategies, increased advertising campaigns and partnerships with major tour operators worldwide coupled with collaborative engagement with the private sectors," he said.

In attendance were KTB chairman Kitili Mbathi, Eco-Tourism chairman Andrew Muigai and Kenya Hotel Keepers and Caterers Association chief executive Mike Macharia.

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