CIO East Africa (Nairobi)

2 January 2013

Kenya: Sony Introduces High-End Range of MDR-XB Headphones

Sony has announced the launch of its new XB series of headphones--XB200, XB400, XB600 and XB900, which offer superior sound quality and a deep, powerful bass to music lovers. The new models feature a special driver unit that is engineered exclusively by Sony to deliver superior sound isolation and an extremely powerful bass to compliment every genre of music - be it hip hop, rock or pop.

The electronics manufacturer has been on a drive to increase its presence in Kenya as the market grows in line with increased purchasing power within the middle class, which is characterised by trend-setting consumers keen on acquiring products that fit into their lifestyles.

With this new range Sony reinforces its focus on superior sound engineering and elegant designs, appealing to a youthful market keen on high performance yet stylish products. At a time when more consumers are choosing to enjoy music from personal music gadgets, the market for good quality headphones has grown, as consumers become more discerning and demanding.

Built for more dynamic sound:

Crafted with audiophiles in mind the headphones provide a deep, characterful bass sound that enhances listening pleasure. The Sony MDR-XB headphone range is designed to deliver extra bass quality to reproduce smooth, resonant low-end bass frequencies for enjoying a range of tracks.

The secret behind the MDR-XB headphone range is its Advanced Vibe Structure. This is an innovation built into the headphones that's designed to reproduce punchy, accurate bass sounds, whether the user is listening to the newest sounds or older music styles.

The Advanced Vibe Structure works by actively optimising acoustic capacity within the headphone ear-cup to deliver the most responsive bass frequencies. With this innovation, Sony has created a range of headphones that consistently delivers clear, solid and dynamic bass sound across every music genre.

Designed for listening in style:

In line with its focus on delivering products that fit into consumers' lifestyles, these headphones are designed to feel, sound and look great, for music listeners to fully immerse themselves in music.

In addition to that, the new generation MDR-XB headphones are sleeker, slimmer and lighter, with a smooth swivel and foldaway action so they're easy to store and carry. Whether heading out to a club, working on your laptop or relaxing on the sofa at home, the MDR-XB headphones are crafted for comfort, performance and elegance.

The new XB series of headphones from Sony are available at Anisuma showrooms and other Sony distributors countrywide.

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