CIO East Africa (Nairobi)

7 January 2013

Kenya: Huawei Launches Second Phase of the 'Ascend to New Heights' Campaign

Huawei has announced the extension of its 'Ascend to New Heights' holiday consumer promotion campaign. Developed as part of Huawei's push into the direct-to-consumer space, the campaign has received overwhelming support with entrants from more than 45 markets around the world. The extension of the campaign provides more opportunities for global audiences to win great prizes, while engaging with the Huawei Device brand.

Phase two of the 'Ascend to New Heights' campaign will run from January 1 - 16, 2013 and offers the chance to win an all-expenses-paid trip for two to Dubai, staying at the 5-star Burj Al Arab Hotel, and a private helicopter tour of the city. Running in 23 selected markets including the USA, China and Kenya, Ghana, and Nigeria in Africa, the second phase is open to both phase one entrants as well as new competition participants. Winners of 20 grand prizes will be drawn daily from January 2 - 16, 2013, and announced on Facebook within 24 hours of each draw.

The 'Ascend to New Heights' campaign began on November 12, 2012. In less than two months, over 450,000 people entered the contest, 240,000 from China alone, and 3000 lucky winners were selected from around the world.

To take part in the 'Ascend to New Heights' campaign, visit www.ascendtonewheights.com or visit the global Huawei Device Facebook page.

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