Miss Malaika runner up Regina Anne - Dei Van Helvert has been named as the face of #Gm1623, a free outdoor event and product designed to pamper ladies in the country to a day of total relaxation and entertainment.
Organizers of the event, Signup international, according to their spokesperson Eugenia Dela Ayah explained the event as: 'a day set aside to treat women in general to a total makeover in terms of beauty essentials.
"By so doing Signup international will make them appreciate and understand the other side of beauty coupled with the essence of relaxation," Ayah mentioned.
She also explained the reason for selecting the current Miss Malaika runner up, as Miss Malaika represents beauty, intelligence and eloquence, hence Regina was made over by the pageant just as how #Gm1623 will seek to make over a thousand ladies to a night of music, socialization and beauty come the event date.
According to Ayah, the event will provide at one venue, 11 beauty stands, Girls flicker board, two conference rooms for makeup tips by top make up companies in the country, a celebrity hot and photo spot, plus more lady like activities just for the relaxation of our hard working Ghanaian lady who just started her hard work in 2013.