To improve its customer bonding and brand positioning, Dark Sailor Rum, from the stable of Grand Oak Limited, has hosted the Lagos version of the 'Dark and Daring Party' amidst pump and pageantry.
The event at Club Rumors in Lagos witnessed huge turnout from consumers and major distributors of the brand as they were entertained by lots of artistes at the venue. Among the personalities at the event were: Winner, MTN Project Fame Season 5, Ayobami Ayoola, and Twitwi of Wazobia FM.
Addressing guests at the event, Category Manager, Mr. Biodun Ayodeji, said the consumer engagement platform was to establish a close interaction with the brand considering the fact the brand had a re-launch at Akure, Onod State in October.
He said: "This initiative is designed to set the brand apart from the pack when it comes to consumer engagement. The objective of 'Dark and Daring Party' is to connect with the passion of our fun loving consumers, generate positive word of mouth for Dark Sailor Rum and to clearly establish a platform for consumer engagement."
In his speech at the event, Brand Manager of Dark Sailor Rum, Mr. Tope Adenle said that 'Dark and Daring Party' is designed to connect with the passion of the consumers.
According to him, "We have taken a step higher to see that the brand creates a platform whereby fun loving consumers can come together and have fun. It is also a night where they can meet for interaction."
"This is a night to entertain consumers on the platform of Dark Sailor Rum, a night that has been designed to ensure that consumers have 100 per cent fun and this is a night that no consumer will ever forget", he said.