Four students of mass communication have emerged beneficiaries of this year's Simeon Erimiakhena Olaghere Memorial Foundation Scholarship award.

The students, Olaide Seinde, Akporowve Hope, Esther Adewunmi Adeyanju and Simbiat Atinuke Awe, were adjudged successful after individual discussion sessions with the scholarship administrator, Chris Doghudje, an advertising icon and former Chairman of the Advertising Practitioners Council of Nigeria (APCON).

The scholarship award is to the tune of N100,000 each and, according to the chairman of the foundation, Mr. Jimmy Olaghere, is renewable annually on the presentation and verification of satisfactory academic results.

The essay competition titled "Challenges in Nigerian Advertising" of not more than a page was opened to all students of public relations and advertising across the country. Six students were shortlisted for interview out of which four students from University of Lagos and Lagos State University, School of Communication, emerged winners.

The Chairman, Olaghere, said the Foundation was established in honour and memory of his father, Mr. Simeon Olaghere, an icon in outdoor advertising in Nigeria and West Africa, to promote, develop and sustain the study and practice of advertising in Nigeria.