9 January 2013

Kenya: Orange to Use Rival's Cash Services

Telkom Kenya has entered into a partnership with electronic payments provider Pesapal to enable its customers make online top-ups.

The deal will enable Orange users buy airtime through its competitors' money transfer services such as M-Pesa, yuCash and Airtel Money as well as through credit and debit cards.

The service is targeting Orange data customers who have their voice lines with the other operators. Local mobile users have been found to have multiple lines for different reasons depending on which operator suits their needs.

For instance, one will have a simcard for making voice calls, another for data modem, another for money transfer services. Orange is leveraging on this culture.

Telkom CEO Mickael Ghossein said it is taking a differentiated approach on airtime top-up, supplementing the conventional airtime distribution channels with the convenience and benefits of online payments and electronic airtime distribution. "The service aims to grow our airtime distribution by leveraging on existing e-commerce platforms," said Ghossein.

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