10 January 2013

Uganda: Coke Launches Talent Show

Tomorrow Friday, Coca-Cola Uganda will launch a singing competition dubbed Rated Next.

Sources have told us the competition, which will run for over five months, will first feature regional auditions where ten of the best contestants will be selected from each. The over 40 finalists will then battle it out for the top prize, which our sources speculate to be a recording deal and hefty money. The first auditions will be held in the northern districts of Arua, Gulu and Lira starting next Friday. They will go west, east and finally to the central region, where the crowning action takes place.

Unlike other singing contests, Uganda has had in the past, Rated Next will apparently only feature local songs. Vision group's Urban and Bukedde TVs are tipped to telecast the challenge live. In 2004, the beverage giant ran a similar regional contest dubbed Coca Cola Pop Stars, which gave birth to (among others) the defunct girl group, Blu*3 comprising of the famous trio of Jackie, Lillian and Cindy.

Copyright © 2013 The Observer. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.