11 January 2013

Zimbabwe: 'Nollywood Reflects Africa to the World'

Photo: Vanguard
Nollywood cable films


NOLLYWOOD actress Omotola Jalade Ekeinde is reveling in the success of her reality show Omotola: The Real Me screened on AfricaMagic Entertainment (channel 151) on Thursdays at 21:00. The show has given her fans the opportunity to see her in a different light as a mother and wife. Staffer Ngoni Muzofa ( recently asked Omotola  about the show among other issues. Below are excerpts from the interview.

How has been the response so far to Omotola: The Real Me? Has everything gone according to the script?

Its been unprecedented. So much that they have had to increase the number of airings and channels it's available on.

What do you intend to communicate to audiences with the show?

Just be inspired to do what you want to do, anything is possible.

Of the accolades you have garnered in your career, which one is the most significant?

The trust and responsibility put on me by UN and Amnesty International.

What is the secret to Nollywood film industry's success which other African countries should emulate?

Passion. Nollywood never stops.

How is Nollywood responding to criticisms leveled at it such as simplistic storylines and low-budget/low quality films?

That style of storytelling is how we became the third largest movie industry in the world.

Considering Nollywood is indeed the third largest film industry, do you think it's doing justice to the African story considering it is projecting the continent to the world?

Absolutely, most Nollywood movies have African culture and lifestyle imbedded in them. People now know a lot about Africa such as language, dress code, food and even music just by watching Nollywood movies.

Where do you see yourself in particular and the Nigerian film industry in general in the next 10 years?

Ten years from now I would like to see myself soaring as an entertainer. And for the movie industry, that we will be at par with other top industries in the world.

Where did the moniker Omosexy come from and are you comfortable with it?

It came from my husband, he was the one who started calling me that.

How do you balance the celebrity and mother/wife roles?

I differentiate the roles accordingly and always keep them separate.

What role do you think celebrities of such stature as yours need to play in Africa's socio-cultural development?

To be proper role models and promote Africa in everything we do.

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