columnBy Chris Twum
With a chain of struggling Ghanaian celebrity clothing lines, Sarkodie is ready to hit the markets with his clothing own line-Sark Collections.
Last year, we saw the likes of John Dumelo, Prince David Osei and several other Ghanaian celebrities launching their clothing lines. How far have they gone with these clothing lines? Is anyone even buying them?
Am I the only one who has realized that, the celebrities themselves (owners of these clothing lines) hardly wear anything from their own lines?
Apart from them wearing stuff from their clothing lines the first month of the launch, hoping to tell people what they are wearing, they never go back to them.
There are several enterprises that celebrities can venture into to make extra money. But it seems our African celebrities are not picking those ventures which are profitable in our African market.
Jay-Z , Diddy and others have clothing lines which are doing great. Does that mean Sarkodie should also launch one? To me, No...This is because Sarkodie belongs to a different market and his fan base is totally different from those named above.
Our celebrities must begin to look at the African market and establish what would be patronized by their fans to help them fetch the extra income they are looking for.
Clothing lines for the African fan who has little or no purchasing power is just over ambitious and impractical.
The question is; as much as you love Sarkodie and his music, would you proudly purchase and wear anything from his clothing line? I think I already know the answer to this question but I would love to hear it from you.
Just this morning, Nigerian super star-Genevieve Nnaji was in the news, rumored to be re-launching her clothing line too...
Is the African market ready for these ventures? I doubt if people will forgo the foreign and well known local brands for any of these clothing lines our African celebrities are coming out...