The Star (Nairobi)

11 January 2013

Kenya: Musicians to Produce Hit With DJ Avicii

The song had already been a major hit in the electronic music world all through 2011, but after its official release it became a huge mainstream ... ( Resource: Avicii - Levels

Ericsson and Swedish DJ and producer Avicii have teamed up to create the world's first crowd-sourced hit song, beginning with call-to-action for fans to contribute sounds starting January 9.

The 'Avicii x You' project begins with asking Avicii's fans and producers from all over the world to contribute sound files over the internet.

Avicii will act as executive producer, curating content like the bassline, effects, melody, rhythms, and vocals from contributors. He will then create the world's first "crowdsourced" hit song, with a release date February 26, 2013.

Avicii says: "I am thrilled to ask my fans to be part of my creative process. We're taking music production and distribution - and probably performance - to the next level."

Avicii's manager and partner Ash says: "With the 'Avicii x You' project we are trying again to shift a paradigm and for it to become another 'first' using today's possibilities through social technology. As usual, we hope to raise awareness not only for Avicii being an amazing producer, but also for the electronic dance music scene and how song producing is not exclusive to only trained musicians. It's a world-inspiring, community-engaging and fun project."

Avicii is a young, progressive artist who has already tested new ground in ways of working and creating music. His fan base grew from nothing to tens of millions on social media alone, with his two recent hit singles on label Universal Music Sweden. He was recently ranked as the second-most influential under-30 person in music by Forbes magazine.

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