12 January 2013

Zambia: ZB Pledges K600 Million for Afcon Broadcasts

ZAMBIAN Breweries Plc has weighed-in a whooping K600 million (KR 600 000) towards the live broadcast of the 2013 Africa Cup of Nations (AFCON) tournament by the Zambia National Broadcasting corporation (ZNBC).

During the launch of ZNBC's crusade to raise K5 billion (KR5 million) at the Intercontinental Hotel in Lusaka yesterday, Zambian Breweries corporate affairs director Luke Njobvu said the company, a subsidiary of SAB Millers Group, had always been a part of Zambian football and were simply reaffirming their support towards the game.

"We are an official sponsor of the national football team and we have been there for quite a long time. We know that not everyone can afford pay television so we are putting up the K600 million so that all people of Zambian watch live the 32 games of the Africa Cup," he said.

Earlier, Zambeef Products Plc presented ZNBC with a cheque of K120 million for the live broadcast of the AFCON, saying it was a way of taking football to all corners of the country where the firm was also found.

Zambeef Group head of public relations Justo Kopulande said the company was passionate about football and wanted all people who buy their products across the country to enjoy the AFCON.

"Our aim is for that small boy and that poor guy in the remote part of Zambia who can not afford a television set to listen to the match live on radio. We do not want anyone to be left out but all to be part of the fun," he said.

Kopulande said however that the ammount presented to ZNBC could easily escalate, adding that the total package for the Africa Cup from Zambeef stood at K210 million (KR210 000).

The K600 million from SABMiller and K120 million from Zambeef brings the figure already reaised to K720 million, which is 14.5 per cent of the total amount required.

There were also other pledges though actual figures were not specified from Trade Kings Zambia Limited, Standard Chartered Bank Zambia Limited, Safintra, the Copperbelt Energy Company (CEC) and Investrust Bank Zambia.

ZNBC is in dire need of US$1 million to buy broadcasting rights for all the 32 games of the Africa Cup which runs from January 19 to February 10 in South Africa.

And Information and Broadcasting Services Minister, Kennedy Sakeni challenged the corporate world to seize the opportunity by not just advertising with ZNBC but also helping the millions of Zambians who want to watch the games live on their television sets.

ZNBC director general, Chibamba Kanyamna hailed the Government for being there for the corporation, saying it moved in big during the Zone Six Games and was already offering moral support in raising the US$1million for the broadcast rights of the AFCON.

ZNBC head of marketing and sales Chika Phiri said about eight million viewers would be glued to the national broadcaster during each of the 32 games at the AFCON and this already guaranteed an audience that could be used to sell products.

ZNBC has this year packaged the sponsorship in bands with the Platinum Band of K1.5 billion sponsorship coming with various advantages including advertisement both on the three radio stations and the two television stations before and after the game besides two tickets to watch the AFCON final.

There is also the Gold band of K750 million and the Silver band of K600 million with the Bronze Band being worth K300 million and the Emerald Brand of K150 million.

Phiri said ZNBC would remain flexible with sponsors but that there would be a limited number of companies to be guaranteed more advertising space.

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