FORMER champions Motor Action, battling for survival in a tough operating environment have undertaken an ambitious sponsorship drive to try and woo coportate partners ahead of the 2013 Premiership season.
Motor Action are currently bankrolled by club director Eric Rosen but the Premier Soccer League board member marketing has recently admittted that the club would need more separate support in order for them to scale they reached in 2010 when they were crowned champions.
It was the biggest achievement of their 12 year history in the top-flight.
But the Mighty Bulls seem to have found the going tough and had an indifferent 2012 season while their preparations for the 2013 term have been blighted by rumours of a flight of some of their experienced players.
Rosen revealed the ambitious marketing drive at a press conference at Motor Action Sports Club yesterday.
The Mighty Bulls president said it was imperative that more stakeholders get a slice of the cake which in the past have solely been in his charge.
"Motor Action have been part of the PSL ever since it was founded in 2000. With the clubs accomplishments in recent years, the Mighty Bulls are considered to be among the top clubs in the country. The Bulls are one of only six teams in the 2013 Premiership class to have won the championship, which we achieved in 2010.
"These achievements were attained largely due to the passion and vision of all stakeholders namely the shareholders, the club's executive and the ever growing fans placed across the country.
"Given our passion and set up it is our belief that we engage and involve a very important stakeholder who has largely been absent in the setup of the Mighty Bulls. It is now opportune to turn the well established brand of the Mighty Bulls into a professional business establishment by seeking new partners and sponsors," Rose said.
Rosen also outlined the benefits that those who would come on board would enjoy at the Mighty Bulls.
"These new players will reap the rewards and enjoy corporate social programmes as well as proposed tax rebates through their participation in the football club, the academy and the sports club.
"We aim to maintain the strong growth and success on and off the pitch. Beginning in the 2013 season whilst spreading the game to other venues, all attendance to our home matches will be recorded for marketing purposes especially via ICT mechanisms.
"Esteemed sponsor brands will thus obtain maximum publicity as the Bulls tour Zimbabwe in all competitive matches. Broadcasting of local matches on SuperSport which is commencing in the 2013 season is another plus for sponsor brands," said Rosen.
Rosen said Motor Action have a number of assets such as the stadium and the sports club which are available to sponsor brands as marketing avenues and outlined the sponsorship investment.
"In line with our commercial agenda, Motor Action is seeking companies and or brands willing to partner with the club via sponsorship.
Sponsors will gain commercial mileage bearing activities via our league platform as well as being able to contribute to their corporate social responsibility needs through its premier league and junior structures. The partners will be guaranteed returns both in the short and long term. Each and every partner will accrue the following:
- Proposed tax rebates, which accrue to partners for their investment into the Mighty Bulls.
- Relationship building with other club partners
- Logo insertion in the Match Day Newsletter
- Logo insertion on the club website.
"And in return Motor Action is seeking partners in the following (but not limited to) sponsorship categories.
The Principal Sponsor, the title sponsor that will acquire priority on all club marketing activities. The company or brand name will appear on all club regalia at all occasions. The sponsor has the option to rename the club to suit its brand or company name.
Stadium Naming Rights partner, the partner will have rights to change the name of Motor Action Stadium to a company or brand name.
The Regalia partner, who will be the manufacturer of the kit to be used by the Mighty Bulls and will have rights to brand on all club regalia for example on the right breast of the match kit.
Transport and Communications partner, the partner will ensure the club fulfills training and match obligations by virtue of adequate transportation.
Food, Beverages and Accommodation partner, will be required to make provisions for accommodation for players and officials prior to and after the both home and away matches and food and beverages for the team at training sessions and official matches.
Medical and Insurance partner, to provide medical supplies and medical services to the team for injuries attained at practice and matches.
Motor Action is open to other investment initiatives and is prepared to offer specific initiatives for each client depending on sponsor brand product or service range," said Rosen.
Apart from winning the league in 2010, the Mighty Bulls were crowned the 2011 BancABC Sup8r champions and have also previously won the Independence Cup.
In their premiership stay, the colourful outfit have won the 2010 PSL championship, 2011 BancAbc Sup8r and they have also lifted trophies such as won the Independence Cup.