Whether as a poet, visual artist or copy writer, creative people always stand out. Their uniqueness is not however limited to their work of arts; it often reflected in their reasoning and at times appearances. Outside the academic environment, another area where this crop of people is easily found in Nigeria is within the advertising indutry.
However, until the like of Mr. Udeme Ufot, the Managing Director of SO & U Saatchi & Saatchi summoned the courage to explore the nitty-gritty of advertising business and made a huge success of it, it was believed in some quarters that creative directors could handle all advertising related matters but the business of advertising.
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