13 January 2013

Nigeria: Ofala Nnewi Festival

The 49th annual Ofala Nnewi Festival recorded a large turnout of top government officials, within the state, alongside highly placed industrialists among whom were Dr. Obinna Uzoh, the CEO Gocuz Group. Ofala Nnewi is an important festival and cultural heritage considered very dear to the good people of Nnewi. MTN's annual sponsorship of the event, therefore has enabled indigenes of Nnewi do more of what they love. For this reason, Governor Peter Obi of Anambra State commended MTN for its contribution towards the development of indigenous culture, across the country. He was speaking at the 2012 Ofala Nnewi Festival at the Palace of HRH Igwe Dr K.O.N Orizu III.

According to him, the value of any society lies in its rich cultural heritage, since no society exists without a culture: "One of the reasons for the breakdown of law and regulations, has to do with the loss of cultural values. A society that seeks to grow in values and morals maintains and celebrates its culture. This is what the people of Nnewi are doing with the Ofala Nnewi Festival and it is quite commendable to have a brand like MTN support the festival. This only shows its commitment towards identifying with the interest of the community where it operates," he stated.

In the same vein, the Igwe of Nnewi also expressed his gratitude for the company's contributions over the years: "MTN's contributions has elevated our Ofala Festival to a much higher level of attraction," he remarked.

Expressing MTN's commitment to the development and promotion of indigenous culture, Dan Nwankwo, the Regional Marketing Manager, South-East stated that "MTN is committed towards enriching the lives of its customers by identifying and connecting to their passion."

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