15 January 2013

Tanzania: Dar Joins Toyota Global Art Competition

Tanzania has for the first time joined the rest of the world in the Toyota Dream Car Art Contest expected to give school children an opportunity to develop new car concepts.

Speaking in Dar es Salaam, the Toyota Tanzania Senior Marketing Executive, Ms Eliavera Timothy, said the Toyota Motor Corporation supported global contest is open to children aged between three to 15 years.

The company used Aghakan Primary school in Dar es Salaam as the launching pad for the rest across the country. The competition originates in Japan in 2004, and has expanded to North, Central and South America; Europe, Oceania, the Middle East and Africa.

She said it is designed to unleash and reward the creativity of children, and all that a participant has to do, is to draw their 'dream car' on paper. "The contest is aiming at creating an opportunity for children to develop their interest in cars and help them feel the joy and importance of having a dream.

Not only enhancing the Toyota brand image as a good corporate citizen, but will create an enduring bond between children (the future generation of car owners) and our brand," she said She said the Tanzanian edition of the contest is divided into three age categories:

Under 10, 10-12 and 13-15 years of age. All artwork submitted will face a panel of judges to determine three national winners in each category (gold, silver and bronze). However, apart from winning exciting local prizes, the selected nine students from Tanzania will then have their artwork entered into the global contest, where they will stand a chance to win a trip with a parent to the global award ceremony in Tokyo, Japan.

Being the first edition of the competition in Tanzania, Toyota Tanzania Ltd has opened the contest to 30 schools in Dar es Salaam, Tanga and Zanzibar. They have already been contacted with the information they need to inspire their students. Yesterday, selected students from each school received free art materials from Toyota Tanzania Ltd and a detailed brief including terms and conditions for the contest.

After local winners have been announced on March this year, a selection of work will be displayed in a gallery format for all to view. She said the judging for the global contest will take place in April and May, and ultimately, the award ceremony in Tokyo would be in late August.

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