Africa: Mpedigree - an African Blueprint for Consumer Empowerment

15 January 2013
opinion

The idea for the mPedigree Network began to take shape the moment I grabbed the first pack of kashi cereals I ever bought and saw an 'organic seal' on the box. The organic seal deeply intrigued me.

Here was a concise promise, immensely powerful in its brevity: 'trust me with your health and conscience." In an instant, I was transformed into a believer. A believer in the unbounded power of Trust.

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