Tourism in North Rift is picking up due to rigorous marketing of the region, North Rift Tourism Officer Richard Cheruiyot has said.Cheruiyot said the Tourism Expo conducted by Kenya Tourism Board and other stakeholders in November 2012 has boosted tourism activities in the region.

"North Rift is a Jewel that is not yet exploited to its full potential. We have realised that it is only through consistent marketing that we can open up the site and sounds of this region to the rest of the world," he said.

He said following the expo, KTB offices in the region have received numerous inquiries from interested local and foreign investors in the tourism sector.

He said the recent opening of a high class hotel in Iten has been beneficial to the boost since tourists now have confidence about their lodging when they visit.

He said the hotel has been fully booked since December.Chepkwony said their is also anticipated increase of tourists upon completion of the Sh40 billion Sergoit Wildlife Resort Centre in Uasin Gishu.

"Completion of this Resort which will also be known as Sports City will undoubtedly change the image and reputation of Uasin Gishu in terms of tourism and hospitality for generations to come," he said.