Marketing Head, Kentucky Fried Chicken (KFC) Nigeria, Mr. Vikram Varma, spoke with Raheem Akingbolu on marketing activities in the Quick Service Restaurant (QSR) industry, among other issues. Excerpts:
As a global brand, the emergence of Kentucky Fried Chicken (KFC) on the Nigerian Quick Service Restaurant market caused a stir in 2009, when it opened its first shop at the City Mall, Onikan, Lagos.
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