Nigeria: 'Competition Has Impacted Positively On QSR Industry'

16 January 2013
interview

Marketing Head, Kentucky Fried Chicken (KFC) Nigeria, Mr. Vikram Varma, spoke with Raheem Akingbolu on marketing activities in the Quick Service Restaurant (QSR) industry, among other issues. Excerpts:

As a global brand, the emergence of Kentucky Fried Chicken (KFC) on the Nigerian Quick Service Restaurant market caused a stir in 2009, when it opened its first shop at the City Mall, Onikan, Lagos.

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