Leadership (Abuja)

Nigeria: Etisalat Hits 15 Million Subscribers, Corners 15 Percent Market Share

Etisalat Nigeria has reached a subscriber base of 15 million at the start of January 2013.

This milestone achievement represents a market share of over 15 per cent in just over four years of operations, making the network one of the most successful late entrants globally.

Speaking on this achievement, Etisalat Chief Executive Officer, Steven Evans, said "At the beginning of 2012, we were moving towards 11 million subscribers. Now, 12 months later we have added four million active subscribers to our base, this is a phenomenal achievement."

He said, "we have shown an innate ability to turn challenges into opportunities. With this mindset and our focus on quality, innovation and the customer, we have been able to listen, attract, reward, retain and expand our customer base over the last 12 months. Our success now and in the future will continue to rely on executing on this strategy.

Looking forward, Etisalat plans to further upgrade and expand its network to improve on quality of service across Nigeria.

In just four years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 15 million in a highly competitive market.

Ads by Google

Copyright © 2013 Leadership. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.