16 January 2013

Nigeria: Etisalat Hits 15 Million Subscribers, Corners 15 Percent Market Share

Etisalat Nigeria has reached a subscriber base of 15 million at the start of January 2013.

This milestone achievement represents a market share of over 15 per cent in just over four years of operations, making the network one of the most successful late entrants globally.

Speaking on this achievement, Etisalat Chief Executive Officer, Steven Evans, said "At the beginning of 2012, we were moving towards 11 million subscribers. Now, 12 months later we have added four million active subscribers to our base, this is a phenomenal achievement."

He said, "we have shown an innate ability to turn challenges into opportunities. With this mindset and our focus on quality, innovation and the customer, we have been able to listen, attract, reward, retain and expand our customer base over the last 12 months. Our success now and in the future will continue to rely on executing on this strategy.

Looking forward, Etisalat plans to further upgrade and expand its network to improve on quality of service across Nigeria.

In just four years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 15 million in a highly competitive market.

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