This Day (Lagos)

17 January 2013

Nigeria: Digital TV Firms Partner to Boost Emerging Markets

In a renewed move set to redefine digital migration in India and the digital pay-TV space in the other emerging markets across Africa, Exset and Digital Telemedia (DTM) have announced a partnership deal, aimed at addressing digital migration in terrestrial television streaming.

According to the deal, DTM will develop value-based MPEG-4 set-top-boxes for digital cable in South Asia using Exset CAS. The boxes will also be suitable for use with Exset's DMS technology for other emerging markets in Africa, Nigeria inclusive.

DMS allows digital television platforms to be created and commercialised, where it was previously impossible. This means populations can benefit from new information and entertainment services, while partnering governments can achieve digital switchover bringing social transformation.

According to Chief Technology Officer (CTO) of Exset, Mr. Gary Ellis, "DTM's management vision, global presence and ability to address customers need in the context of Indian and African digitisation, will be a defining factor."

Director International Sales, DTM, Huang Wie, said: "Exset's DMS philosophy that digitisation can be commercialised across emerging markets, allowing digital switchover and empowering populations via TV screen-based information dissemination, is very exciting to us. The DTM set-top boxes that are designed and implemented for DMS will be a game-changer globally. We are very pleased to be able to jointly offer high-value technology across emerging markets and in particular the Indian cable market"

Global Head of Sales and Marketing, Exset, Rahul Nehra, said: "Exset is delighted to extend its philosophy of 'Digitisation is Monetisation' through its DMS technology to these markets using its CAS, which is implemented globally. Exset is a broadcast technology and solutions company that provides complete solutions to the television industry focusing on emerging markets where localisation, social and economic factors require a fresh approach to traditional technology supply. Exset works collaboratively to provide a unique service, understanding developing markets and working with TV operators to commercialise platform deployments.

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