Over the years, regional countries have attracted thousands of tourists. Presently, the East African Community has embarked on a strategy to promote the region as one single tourist destination.
This is a very progressive shift that is leading to the harmonisation of hospitality and tourism services, policies and laws with a positive economic impact for the region. In fact this is already being implemented by each nation's tourism ministry and coordinated by the East African Community Secretariat as well as The East Africa Tourism Platform (EATP). Ultimately, it will bring lasting success in uniting East Africa's often fragmented tourism sectors and doubling the region's number of international arrivals from the current five million to ten million in 10 years, according to experts.
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