The Music Copyright Society Of Kenya has announced an exciting new partnership that will boost it's revenues in license collection.
In line with the partnership, MCSK has commissioned Xone Innstore Ltd and Homeboyz to carry out an alternative licensing regime. This will see the provision of ready packaged music to particular establishments /audience.
Revenue share agreements will then be entered between MCSK, the radio and television frequency holder, the content/music provision management and the establishment and or public service vehicles (through their saccos').
The content provided for the project will vary depending on the different needs and tastes in society including; music mixes, comedy, news highlights, short form documentaries, short films, entertainment news and sports highlights.
MCSK's CEO, Maurice Okoth said: "With this new system MCSK will ideally get back the full licensing fee without spending much on administrative cost that usually eats upto 50 per cent of the revenue collected."
With the advent of the new licensing regime MCSK will be able to reduce the operational and logistics costs of collecting these revenues, generate alternate revenue and if optimal capacity from advertiser revenue's. Thus it may not even require to charge the standing fees from partner stakeholders.