A new fiction series for young adults for the Nigerian market has been announced by the Adonis & Abbey Publishers.
According to a statement issued by the publisher, Jideofor Adibe, PhD, the series to be called 'G-Y' is targeted at the 'Generation Y' "young adults who grew up in the era of flat screen TVs, Internet, Blackberry and Facebook."
"A key aim of the series is to help bring back the lost culture of reading books among young adults by exploring themes, in slim novellas, that will be of interest to them. Older people who are 'young at heart' will also find the series compelling," the statement added.
It said in the 1980s and 1990s, McMillan's Pacesetters and Longman's Drumbeat series did their best to help inculcate pride in reading books by engendering a sort of competition among young adults on who has read what among the series. Our aim is to continue from where these highly respected publishers stopped.
Adonis & Abbey Publishers was set up in the United Kingdom in 2003 and has since become a respected imprint, with over 100 published books, mostly non-fiction. In 2004, it entered the world of journal publishing and today publishes several peer-reviewed and indexed journals.
Adonis & Abbey Publishers has distributions in Europe, North America and Australia. Recently it set up an office in Abuja, Nigeria, where in addition to non-fiction works, it plans to publish novellas for young adults and other books of general interest.