The Ministry of Youth and ICT (MYICT) together the Ministry of Local Government (MINALOC), the Ministry of Education (MINEDUC), the Rwanda Education Board (REB), the Rwanda Development Board (RDB), the Private Sector Federation (PSF) together with other partners launched a "National ICT Literacy and Awareness Campaign".

The campaign kicked off in Rulindo District, attended by thousands of local residents, where different companies demonstrated their online and SMS-based services.

"The use of ICT should not only be left to the educated, but should also be used by every Rwandan, including farmers, as it will keep them updated in terms of businesses or market prices for their products as well as getting information about government programs," said Jean Philbert Nsengimana, the Minister of Youth and ICT. "During this 6-month campaign 200,000 Rwandans will get the opportunity to learn how to use ICT in their everyday life."

He also urged schools across to make available computers so that local residents can learn how to use them.

The government has invested heavily in information and communications technology (ICT). Since the inception of the first national ICT strategy and plan in 2000, Rwanda has significantly transformed the way business and society uses technology.

The purpose of this campaign is to drive the awareness and usage of ICT services, content and applications, to increase ICT literacy, educate and train the masses and businesses on the potential of ICT to drive competitiveness, efficiency, transparency as well as civic participation.