Daily Trust (Abuja)

21 January 2013

Nigeria: DStv Renews Sponsorship With NBBF

Multi Choice DSTV has signed an improved three-year sponsorship agreement of the Nigeria's Basketball league with the Nigeria Basketball Federation (NBBF).

The President of the Federation, Tijjani Umar revealed this while delivering his address of welcome at the NBBF Annual General Meeting at the Abuja National Stadium on Monday.

He revealed that the improved deal was struck following the manner the league was managed over the years.

"We have been meeting with the sponsors; MultiChoice DSTV, graciously, they have agreed. They realized that the Federation has been very up and doing in term of running the league well and they have agreed to renew for another new three year term.

"In addition to the sponsorship money which they will give us and which we will also share with our teams, they also give us super sports presence, the TV angle gives us additional attraction because people see what we are doing and they call us to tell us that our league is good and its picking up and so on. "

While declining to point out the exact worth of the deal, he noted that the Federation was also given an opportunity to bring in more sponsors.

"It is an opportunity for us to take more sponsors and partners because DSTV is open. They want more partners to come because it's not possible to give us enough. "

Charting a way forward

The NBBF President revealed that the major agenda of the Meeting would be to chart a new path for the game of basketball in the country.

"Why we are here today is to do a review of last season for the leagues of the Nigeria Basketball Federation namely; the DSTV league, Division 1, Division 2, then Zenith League for Women and the National Women's Open for women.

"We will also review our performance regarding age group; U16 and U18. Then, we will also review all other initiative that we were involved in, including National teams for men and women and everybody.

"The whole idea is to see the pitfalls and the challenges that we encountered last year, so that we put corrective measures heading into a new year and into a new season."

Aggressive talent hunt

He said following the introduction of lower leagues last year, the federation has been exposed to some kind of avenues to replenish the DSTV league and that's why the national open for women was introduced.

While acknowledging that the federation had done well in previous year, he said it was poised to even do better this term

"You have not seen anything yet, in the next two to three years, you will be surprised."

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