About 35 people have won Sh5 million each in the on-going Airtel and Arsenal, Join the club promotion which began in November last year, according to Airtel.

Five others have won fully-paid trips to watch Arsenal play live at the Emirates Stadium, London.

"The ongoing Airtel and Arsenal partnership is helping change the lives of many Ugandans by rewarding them for their loyalty to Airtel," said V.G Somasekhar, the managing director, Airtel Uganda. "I encourage all Ugandans to participate as this promotion is still ongoing."

Vincent Balinda, one of the winners of the ticket to London, said: "I thank God for my good luck."

As one of the strategies to penetrate the market, Airtel Uganda launched the promotion to tap into the big fan base of Arsenal supporters.