Model, emcee, poet, actress and TV/radio presenter are some of the vocations one can write about the Login presenter.

Robin Kistie is down-to-earth and humble, contrary to what is portrayed on her Bifuna Kiralu and Login shows on NTV.

"People have said all sorts of things about me and my accent; one writer called it borrowed," she says.

Well, for those hating, you may have to stop especially those nursing unfulfilled music dreams, because this pencil-thin girl could be your lady boss soon. The fast-rising media personality has created a music label, New Vibes Records. In an interview with The Observer, the fast-talking presenter said her label is here to change the course of the Ugandan music industry.

"The label is looking at professionalizing music in Uganda beginning with the production, management and artiste discipline. We are looking at producing Ugandan music for the world market," she says. "New Vibes is looking at producing the best RnB, hip hop and African contemporary artistes."

Unlike many local labels, New Vibes is self contained to market, manage, promote, record both audio and video, concerts and other artistes' welfare like public image and presence, vocal, dance and acting training. According to Kistie, the initial idea was to start a visual production house, but since she runs a non-profit art camp, New Generation Youth Group (NGYG), plans had to change because of the abundant talent within the group.

"NGYG are youths I teach acting, dance and TV presenting. It's my way of giving back to the public," she says.

"I was touched and inspired by the quality of talent in the group, I decided to start a label to nurture, manage and promote some of this talent," Kistie adds.

She has already signed artistes such as Jolly Fingers, Diaspora-based rapper Philosophy, Michael Ross' younger brother Allan and the Uptown Duo of Remy and former big brother housemate, Kyle Duncan.

"My biggest focus is the youth, people who have not got a chance to showcase themselves," Kistie says.

A studio for the label has already been set up. KOB record studio is operating with two in-house producers, Gonza and Nash, both unfamiliar but talented names in the business. All Kistie seeks in her protégés are talent, commitment and discipline.

"Passion is everything; I would love to sign someone who is not in it for the money," she says.

And she is not taking anything for granted; she has already talked to Nigerian artiste, also a former Big Brother Africa housemate, Goldie Harvey, to help distribute New Vibes music in West Africa.

"We shall be holding a launch party for the label at the end of February; by that time at least all the label artistes will have something to show the public," she affirms.