23 January 2013

Zimbabwe: Star FM Partners Zimnat Life

STAR FM has joined forces with Zimnat Life Assurance Company for a new funeral policy that is set to promote a database of loyal listeners to the radio station. Star Life offers flexible funeral cover at affordable prices that the leading life assurance company has said would be a safety net for families in the case of death.

In an interview, Zimnat new business development manager Mr Godfrey Tenesi said the funeral policy was the first of its kind in Zimbabwe.

"This is the first time a radio station is offering a funeral policy in Zimbabwe. At times clients are not very receptive of funeral policies in Zimbabwe so we have come up with a way to make people aware of the importance of funeral cover through radio as it reaches millions of people at any given time," he said.

He said the policy was guaranteed to create a one-stop-shop for the listener.

The listeners would get life cover over the phone without having to go through the rigorous process of going from one office to another for registration.

"Star Life is a funeral policy that pays cash in the event of death while other funeral policies offer services.

"Star Life offers a minimum of US$5 000 and a maximum of US$10 000 funeral cover to its clients."

He said a cover of US$5 000 would require clients to pay a premium of US$7,79 per adult per month and US$3 per child per month.

Mr Tenesi said Star FM DJs would talk about the policy on radio and how people can get the funeral cover.

Listeners would phone in to the Star FM call centre while a Zimnat team would explain to them about the product. The team would take the listeners through registration process over the phone.

Payment can be made in cash, at the banks or via EcoCash.

No medical check ups are needed for the client to become a member of Star Life.

Mr Tenesi said in the event of the death of a client, his or her family has to produce a burial order, death certificate or a police report.

The claim would be processed within 24 hours.

"For a cover of US$10 000, the family receives US$5 000 cash if the principal dies."

The rest will be paid to the family as a guaranteed income over 10 months.

"We do this because if a person dies, the family cannot access whatever money is in their account until the Master of High Court is done with issues regarding the estate of the deceased.

"The monthly payments are supposed to sustain the family until all legal processes are done."

He said a family would get the full amount when a dependant dies.

In a statement, Star FM general manager Mr Admire Taderera said the strategic partnership with Zimnat is the beginning of more innovations to come from the radio station for the benefit of the listeners.

"Any leadership position or situation demands responsibility, as the leading radio station in the country, the one thing we promise our listeners is that we want to be there with you in times of joy and in times of need. Star Life is your best friend in times of need," he said.

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