This Day (Lagos)

23 January 2013

Nigeria: How Classic DJs Made Elegushi Beach Pulsate

Entertainment in Nigeria, was given a new dimension, as the best DJs from the length and breadth of the country converged on Elegushi Beach, Lekki, to delight and thrill fun-seekers who came, from within and outside Lagos, to celebrate.

The show was specially organised, to usher in the New Year, as it is generally believed in Africa, that the way one starts the day or year goes a long way to determine how the day or year will end. But if you start the year on a happy note, so would the end be and happy indeed was the massive crowd that thronged Elegushi beach to be entertained.

Tagged, Chelsea 2013 DJ Classic and sponsored by Chelsea London Dry Gin, a major brand in the distillery industry, from the stable of Intercontinental Distilleries Limited, the event attracted people from every part of the beach as the pulsating sounds from DJ Humility could not be resisted.

Other DJs at the event that had 15 men behind the wheels of steel were Cool DJ Jimmy Jatt, DJ Neptune, DJ Sose, DJ Frankie, DJ-Spin-All, DJ Cool Slam, DJ Exclusive, DJ Zimo, DJ Johnny, DJ Omega, DJ Vinnie, and Lady DJ Miss Tell.

Entertainment events are usually done for musicians, putting them in the lime light while leaving out the DJs that provide the music in the background. Chelsea DJ Classic is one of the very few shows ever dedicated to Disc Jockeys only.

The Brand Manager of Chelsea London Dry Gin, Kingsley Anuebunwa, revealed that "Chelsea will do more this year to boost the ignored entertainment industry, an industry that has a large number of young people who have dreams and visions but find it difficult to achieve their creative potential, that's where we come in.

On his part, Zekeri Dopkesi, the Brand Manager, Squadron Dark Rum had this to say: "This is just one of many entertainment events that Chelsea and other brands on the stable of Intercontinental Distillers Limited, have lined up to make the year 2013 rewarding and value-oriented for all our teeming customers. We want to relate with young people, people in the entertainment industry, not just through Chelsea alone but all our brands"

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