24 January 2013

South Africa: Woolworths Renews Absa Cape Epic Sponsorship Until 2016

press release

Woolworths is to continue until 2016 as the official food sponsor for the rider recovery zone and all the water points on the 8-stage Absa Cape Epic mountain bike race.

The race is considered one of the toughest in the world, attracting top local and international cyclists. The sponsorship underscores the company's position as the leader in good food and a healthy lifestyle.

With most of the 1,200 riders taking from six to nine hours to complete each stage, the race takes its toll and the first 45 minutes after each day's gruelling ride are critical in terms of recovery. To aid riders' recovery, the company prepares special meal packs containing foods specifically chosen by its dietician, according to international guidelines for peak performing endurance athletes.

In addition, it provides extra instant 'fuel' at each water point along the route. Like the recovery packs, its dietician has selected these snacks according to international guidelines for peak performance.

Riders can also order additional 'top up' recovery meals through its online store.

Copyright © 2013 Biz-Community. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.