Windhoek — Namibian artist, Top Dogg, seems to be on a roll, as his new album is set to grace shelves early February.

His sophomore piece of works titled Heading Top - Reloaded is bound to leave his followers in deep thought as he has now transfixed his eye on a more conscious level of music.

"It is time that we as Namibians stand together and fight as one - not each other. I ask my brothers to stop the killing, stop killing women and children," he pleads mournfully. Top Dogg has taken it upon himself to encourage the youth to have a different take on life, instead of drinking, and doing drugs among other evils.

When one listens to his song, Passion Killings, his favourite, it justifies its title by translating the effects of violence and substance abuse not only to the opposite sex, but ultimately, the children that witness such malevolent scenes. Other songs to note include My Life, a depiction of his journey so far; and Hold On, a subtle call on the youth to disregard negativity and peer pressure.

Furthermore, as opposed to his last album, this one will have 16 tracks, including the award nominated piece My Struggle.

Says Top Dogg: "This one is more mature and I felt the need to have more messages in it. I worked with a lot of locals and artists from Katima and I have already entered the Namas (awards).In addition, the content switches between reggae-tone melodies and hip hop bass and drum, putting it in pole position to entertain any music lover with or without a 'conscious' preference in the realms of music."

He adds that the songs on the album have a message for everybody out there for the year 2013, whether one is a fan or not; adult, youth or child. "Stop killing each other recklessly through driving and drinking. Its time you also forget about holidays, its done and get back to the books. Reduce the drinking please, because last year we even h it a record," he pleads.