New Era (Windhoek)

25 January 2013

Namibia: Elemotho Talks Music

Windhoek — Award winning singer and songwriter, Elemotho, opened the year last week with a talk in the Franco-Namibian Cutlural Centre (FNCC) Art Talk series.

Elemotho who recently won the 2012 RFI France 24 Discoveries Music Award and launched his latest album Ke Nako (Its Time) last year, took the audience on a artistic-musical tour explaining the motivation behind his musical success as an acoustic guitarist with awards to his credit.

Elemotho believes that music should be accessible to everyone, and in addition to working with and educating performers of all ages and abilities, he is committed to leading workshops and giving concerts to individuals or groups who normally do not have the opportunity to make music or to see or hear live performances.

He also explained the importance of music and why people should take music seriously as one of the necessitates in life. "Obviously, listening to music is essential to its enjoyment. Music is much more than just sound, and it provides more than proverbial 'soundtrack to our lives'. It plays an integral role to the social functions of many modern day situations, shaping and influencing our social interactions with one another," says Elemotho.

He adds that, being a musician it's a long journey to flow since some artists out there are hardly recognised. "The successful staging of live music is as important as the music itself. In some cases, music is not the most interesting part of the show.

Through the musicians' showmanship, pyrotechnics lightshows and more, music can be relegated to second place although never consigned to the background," he explained.

Over the past 20 years, Elemotho has been involved in countless education and community projects, collaborating with Live Music shows in the country and invited to perform abroad, where he gained more experience that he just shared.

Elemotho was joined by her partner, Silvia Sala, who also talked about what it takes to break into the international music market, and what goes on "behind the scene".

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