25 January 2013

Zambia: Choma Museum Crafts for UNWTO

THE Choma Museum and Craft Centre will in August conduct a mini-tourism and arts exhibition for to enable members reap benefits from the United Nations World Tourism Organisation (UNWTO) General Assembly.

The exhibition, which is expected to run during the time of Zambia's hosting of the UNWTO Conference, will create a platform for members to show case their products and other tourism potentials to the outside world.

Among the products to be show cased would be the popular Tonga basket which the centre has been exporting to Europe, Australia and other international markets.

Executive director at the centre Mwimanji Chellah said the exhibition would show case products from artistes and artisans, while creating market for local products.

Mr Chellah said the centre had not received official invitation to participate at the conference, but this would not stop it from taking part.

"We have not been invited to participate at the tourism conference but knowing that we are in tourism and arts we will organise an exhibition in the national interest and this will allow our artists to show case the products. This will in the end help them create more market for their products and reap benefits of the country hosting the conference through income from sales," he said.

The strategic importance of the exhibition was also to attract tourists to the centre, thereby increasing their capital base through sales and entries.

"The exhibition underscores the importance of the Southern Province in the visual arts, applied arts and crafts. It also, for the occasion, allows the visitor to purchase extraordinary crafts and arts,' he said.

He said the UNWTO meeting should be seen as an opportunity to market products so as to gain international recognition.

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