A Japanese car marketing firm Carview Corporation is investing Sh50 million to launch operations in Kenya to advice buyers of second hand vehicles.

The new service will help minimize the risk of fraud and delayed delivery of vehicles thus saving buyers time and cash.

The Japanese company which has set up a local subsidiary, Carview Kenya Limited, owns www.tradecarview.com, the largest online market place for used cars exported from Japan.

According to Carview Kenya director Masayoshi Onishi the new company will change the way the used car business is done in Kenya.

"We are aiming at energizing the used car market in Kenya by offering specialized services for Kenyan car buyers while maximizing transactions on the tradecarview online car portal."

Kenya being a large importer of used vehicles from Japan and having the largest economy in East African region has been chosen as the launching point of the first subsidiary of Carview Corporation outside Japan.

With its relatively advanced internet infrastructure, and large number of people purchasing goods and services online, and a sophisticated financial market, Kenya is, according to Onishi, a suitable base.